Welcome to the Blog

I write about the growing a freelance business.

I write about financial freedom with online business as one of the foundational pillars.

I write about more peace, compassion and fulfillment for oneself and the world through being our own “boss”.

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ConvertKit Email Marketing Sophia Ojha ConvertKit Email Marketing Sophia Ojha

041: How to Craft A Re-engagement Email to Keep Your List Fresh

From time to time, every online entrepreneur must look at their list of subscribers and make it as up-to-date as possible. Making sure you are sending emails to a group of engaged people is key to a successful email marketing strategy. There are many ways to do it and in the coming weeks I will share with you a content marketing angle for sending re-engagement campaigns. 

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Sophia Ojha Sophia Ojha

Marta Raptis - Website Designer & Photographer

Sophia has a keen eye for aesthetics and is a great person to work with. She's very knowledgeable about the ins and outs of Squarespace and can be trusted to get a design job done in a professional manner. As her colleague, I'd recommend her in a heartbeat for your next project. Plus, she's very personable and a great listener.

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Sophia Ojha Sophia Ojha

J.J. Salem - Commercial Fiction Author & Blogger

I made the decision to go with ConvertKit for my new website, and Sophia made the transition seamless. The ConvertKit platform is a powerful tool and ultimately very user-friendly, but it made all the difference to have a certified expert walk me through the on-boarding process and handle the initial migration and tech set-up. Sophia is thoughtful, patient, and has a knack for providing the kind of detailed instruction that turns you loose with confidence and independence. A wise investment for my project!

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Sophia Ojha Sophia Ojha

Alan Robarge - Relationship Coach & Online Entrepreneur

Sophia, working with you is the best decision I have made for my business. I knew I needed guidance. I knew I needed a leadership coach. I knew I needed help. And – you have delivered beyond my expectations. You have offered trust. It is an amazing feeling to know that I can trust your guidance for decision-making. I trust that you understand my business and vision. I know you are truly cheering me on and want me to succeed.

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One Person Business Sophia Ojha One Person Business Sophia Ojha

036: Four areas on which I blog about on sophiaojha.com

Two years ago, I created reflectionpond.com, a platform where I shared my personal insights on cultivating simple daily practices to experience a deeper sense of inner-peace happiness. I created that site to help women entrepreneurs move forward in their business by overcoming one of the major obstacles we face: self-doubt and negative thought patterns.

The interesting thing is that in the course of building that website...

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ConvertKit Email Marketing Sophia Ojha ConvertKit Email Marketing Sophia Ojha

035: Customize Your ConvertKit Email Template With these 5 Videos

If you'd like to customize your ConvertKit Emails to match your brand, this blog is for you. Below I've listed five most asked for videos/tutorials when it comes to customizing the look of emails inside ConvertKit.

Take a look at the following blog posts that have step-by-step directions with screenshots, code for copying into your template as well as complete video walkthroughs.

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ConvertKit Email Marketing Sophia Ojha ConvertKit Email Marketing Sophia Ojha

034: My No. 1 Tip For Writing Email Subject Lines: Give Value

There are tons of ways to write the subject line of an email. And you can experiment to find out just the right way that suits your style. But whether you write long emails or short ones, follow this zen approach to writing subject lines which help to make your email opened, clicked and most importantly valued by your reader.

In every action I take in my business, I ask myself: how can what I am doing right now be of use to my reader. And if you start at this place too, I am confident that whatever you produce will reach the goal you set for it.

So when it comes to writing subject lines for my emails, here's my no. 1 tip...

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ConvertKit Email Marketing Sophia Ojha ConvertKit Email Marketing Sophia Ojha

033: How to Come Up With Email Topics (Free Worksheet)

Brainstorming is a key step in email content creation process. It helps you to get your ideas down on paper, sort through them, select the best ones and throw out the rest or keep them for a future time.

The goal here is to come up with a bunch of ideas without censoring yourself or editing yourself while you are brainstorming. Let's dive a bit deeper and come up with the email topics for an entire month.

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ConvertKit Email Marketing Sophia Ojha ConvertKit Email Marketing Sophia Ojha

032: My Complete Weekly Email Content Creation Process

One of the pillars of a successful email marketing plan is Keeping In Consistent Touch with your audience - by sending them regular emails. Of course, how often you email your list will be based on the stage you are in your business and the frequency that is best suited for your audience.

Whether you email your list once a week, once a month or twice a month, you need to have consistent content going out. But how to come up with new topics and have them all ready without burning the mid-night oil?

Take a look at this complete Email Content Creation Process that I use for my business.

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Squarespace Web Design Sophia Ojha Squarespace Web Design Sophia Ojha

029: How to remove the announcement bar just from one page on Squarespace?

This one is short and sweet. On your Squarespace site, you are able to add an announcement bar on the very top. This is really nice because you can draw attention of the visitor to something that is current or most important. But how do you remove it from displaying on just a single page of your site? I show you how in this mini-video tutorial.

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